Each year the manufacturing industry (and any business, really) goes through a magnitude of changes. Some of these are major while others are minor, but it is still important that you keep an eye on changes that are impacting your industry because not being up-to-date on changes or technological updates can have a major impact on your business. It’s always better to be proactive than reactive and stay ahead of the game.
Manufacturing Trends to Keep an Eye On
1. Online presence – It’s 2015. Everyone is online, so what’s stopping you from joining the wonderful world of the internet? Consumers are increasingly making their buying decisions (and actual purchases) via the internet and that should eventually happen with business-to-business transactions as well–and sooner rather than later. Having a website (and thus an online presence) is becoming almost a necessity in the current business world.
2. Digital marketing – This goes hand in hand with the #1 trend mentioned above. Manufacturing organizations have long relied on traditional marketing efforts to get the word out about their business and the products or services offered. This has definitely worked, but those “brick and mortar” methods are slowly fading away in the category of effectiveness. In order to build your online presence and allow your customers to find you online, you need a finely-crafted digital marketing strategy. Yeah, your competitors might not be doing this, but digital marketing in the manufacturing sector falls into that “staying ahead of the game” point–online marketing is the future, and it’s better to start now than wait until everyone is doing it!
3. American-made goods – As costs for labor continue to rise throughout the world (as well as shipping expenses) the push for American-made goods is gaining more and more steam. Also, it’s starting to make more business sense for companies to produce goods within the American borders–both from a financial perspective as well as for the “public eye.” When products are made closer to home, this also allows manufacturers to get goods to their customers at a quicker rate, which allows businesses to take on more orders.
4. Customization – Gone are the days of “by the books” transactions, meaning that custom orders are becoming more and more likely in the manufacturing industry. Not adapting to the requests of your customers will quickly drive that revenue to your competitors, so it’s time to start preparing for making custom-made orders.
It’s impossible to predict any major changes that are going to happen in the business world but it’s definitely a good idea to keep your eye on some of the trends that are making headway. The list that we put together are just four, but there are definitely other trends happening that could mold the manufacturing world.
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